Friday, November 20, 2009

Check us out!

Thursday, November 12, 2009

Check Out Our New Website


Check out our new website! Visit www.savelocally.com

Tuesday, September 29, 2009

The History of Coupon Marketing

Buy You a Drink?
One of the first uses of coupons for marketing a businesses came in the 1890s when The Coca-Cola Co.'s founder, Asa Chandler, gave out handwritten tickets for free glasses of his new beverage at soda fountains. Figures estimate that one in nine Americans between 1894 and 1913 received a free drink. That works out to 8.5 million free Cokes. Now that is increasing business!

Chandler was a big believer in advertising. In addition to his handwritten coupons, he distributed souvenir fans, clocks, calendars and other items to promote the beverage.

In 1895, just three years after The Coco-Cola Co. was incorporated, Candler announced to shareholders that Coca-Cola was drunk in every American state.

Breakfast Coupons?
C.W Post, founder of Postum Cereal Co. (later Post Cereals), helped make the coupons a common promotional tool. He used them to help sell breakfast cereal and other products. Post distributed the first grocery coupon, in 1895, which was worth 1 cent toward his new cereal -- Grape Nuts.

Needed Savings
Coupons became a norm in American households during the Great Depression as people sought every way possible to save money. By the forties supermarket chains began to spread coupon use further.

The Chosen Marketing Method
By 1965, one-half of Americans used coupons, making coupon marketing an irresistible tool for businesses, large and small. Coupons also became a staple of newspapers and magazines, and weekly coupon clipping became a regular activity for families across the country.

Downturn an Upturn for Coupon Marketing
In 1975, more than 35 billion coupons were distributed among 65 percent of American households. By 2008, 89 percent of American consumers are estimated to have used coupons, at a time when prices were rising and the economic downturn was already being felt.*

* Figures from the Web site of the Promotion Marketing Association's Coupon Council.

Saturday, September 26, 2009

Big Savings on Everyday Purchases

SaveLocally members save big on such purchases as:

• Meals at favorite restaurants
• Spa services
• Hair care
• Household services
• Internet services
• Dry cleaning
• Auto maintenance
• And much more

What's more, the online service offers consumers the ability to effortlessly search, organize and print discount coupons from San Jose area businesses, making for an even more compelling product.

Tuesday, September 15, 2009

Fundraising Help for San Jose

SaveLocally's Soft Launch
With its soft launch in June, SaveLocally has become available in the San Jose area, with compelling bargains for consumers from Milpitas to Los Gatos, from Mountain View to Morgan Hill

More important, it provides an effective new fundraising tool for nonprofit organizations, from schools to charities.

Coming Soon
The San Jose and South Bay market are just the start of SaveLocally's Northern California launch. SaveLocally will be coming soon to San Francisco, Oakland, and Sacramento, and then to the southern half of the state as it moves into the Los Angeles area.

For more information, contact us at info@savelocally.com

Fundraising Help for San Jose

SaveLocally's Soft Launch
With its soft launch in June, SaveLocally has become available in the San Jose area, with compelling bargains for consumers from Milpitas to Los Gatos, from Mountain View to Morgan Hill

More important, it provides an effective new fundraising tool for nonprofit organizations, from schools to charities.

Coming Soon
The San Jose and South Bay market are just the start of SaveLocally's Northern California launch. SaveLocally will be coming soon to San Francisco, Oakland, and Sacramento, and then to the southern half of the state as it moves into the Los Angeles area.

For more information, contact us at info@savelocally.com

Wednesday, September 2, 2009

Coupon Marketing Help: Art

The All-Important Logo
Logos are important for branding your business. SaveLocaly.com allows businesses to upload their logos for coupons.

Product Art
Other art, such as a product image (ideally a product in use) add credibility to coupons, but it is often best to keep it simple.

Don't let images and illustrations distract from the most important part of the coupon -- the offer.

SaveLocally Options
SaveLocally merchant subscribers have the option of using a text-only coupon, uploading a jpeg image such as a logo, or uploading a PDF file with text and images.